A new retail venue in Happy Valley is nearly ready for tenants.

Happy Valley Crossroads East is being built on a 6-acre lot at the northeast corner of Southeast Sunnyside Road and 172nd Avenue – directly east of the existing Happy Valley Crossroads anchored by Fred Meyer. This new, six-building center will have 60,720 square feet of tenant space.

It’s the seventh retail center Gramor Development has brought to the Sunnyside Road corridor. For every 3,000 homes in a development plan, a shopping center anchored by the likes of Fred Meyer, Safeway or New Seasons can be supported, said Gramor’s director of leasing, Marc Strabic.

Roughly 30 years ago, the developer’s only retail venues in the area were Sunnyside Plaza and Sunnyside 205. But Happy Valley’s population has since climbed to more than 23,000 people with a median household income upwards of $125,000, . That enabled development of Sunnyside Marketplace, Sunnyside Village Square, Happy Valley Town Center and Happy Valley Crossroads.

Currently, approximately 28,000 housing lots either exist or are planned under Happy Valley’s development plan, Strabic said.

A number of retailers – including Stickmen Brewing Co., Willamette Valley Vineyards and Domino’s Pizza – have signed for space in Happy Valley Crossroads East, according to Gramor’s website.

“We really noticed that Happy Valley is becoming a big draw in the suburbs,” said Carissa Cook, development manager for Willamette Valley Vineyards.

The winery will open its third off-site tasting room, as well as a restaurant, at the new center. Happy Valley was selected in part, Cook said, because some customers already reside there and because the area is a little farther than other Portland-metro areas from Oregon wine country.

Strabic said he’s seeing more retailers and restaurateurs consider suburban opportunities because there’s less competition and consumer bases already exist.

Willamette Valley Vineyards’ 3,563-square-foot space will feature an outdoor seating area, and Stickmen Brewing’s space, on the opposite side of the lot, will as well. Outdoor dining options are being constructed in response to the COVID-19 pandemic, Strabic said.

Happy Valley Crossroads East was designed by LRS Architects and built by CSI Construction. The center can hold 20-25 tenant spaces depending on how suites are split – currently, slightly more than 70 percent have been leased, Strabic said.

The project team expects core and shell construction to wrap by the end of the year. Then spaces will be turned over to tenants in January.

“As fast-growing as (Happy Valley) is, it’s going to continue to grow for a decade or more,” Strabic said.

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After nine years in business, including production of award-winning brews, Stickmen Brewing is gearing up to open a couple of new taprooms.

One location in Happy Valley should open by early December, and another in Cedar Mill is expected to follow around April 2022, principal owner and recipe creator Tim Schoenheit said. The company currently operates in Lake Oswego and Tualatin.

The Happy Valley space will be 5,873 square feet, at the corner of Southeast 172nd Avenue and Vogel Road; there will be patio seating for up to 100 people. It’s part of the second phase of the Happy Valley Crossroads East shopping center led by Gramor Development.

LRS Architects designed the shell space, and CSI Construction is building it. Delivery is expected in late September. Then the building will be dressed up to create a family-friendly vibe.

Like in Tualatin, the company in Happy Valley will offer 28 taps, wood-fired pizza, and salad. But during morning hours, the taproom will serve as a traditional Italian coffee bar. That plan stemmed from when Schoenheit lived in Italy and would visit a coffee bar every morning on his walk to the train station, he said. The idea is to entice customers for more hours of the day.

“From a business construction (standpoint), rents are expensive in the new areas,” he said. “If I can take four to five hours (when the business) would be closed easily and monetize it, it would be huge.”

The Cedar Mill taproom will be 5,000 square feet at Kirkland Place Plaza, near the intersection of Northwest 118th Avenue and Barnes Road. That space was originally slated to open this fall, but construction was delayed. There will be outdoor seating for as many as around 30 people.

Stickmen Brewing is known for its original IPA and “The Bee’s Knees” – its take on a German Kölsch style of beer. Business in the flagship location, in Lake Oswego, was challenging for several years while the company tried to distinguish itself in Oregon’s renowned craft beer scene, Schoenheit said. But “it’s great” now, he added, being able to expand.

“The thing I’m really excited about is the ability to move through more experimental beer,” he said.

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