Astoria’s Pier 39 has hit the market, offering more than 110,000 square feet of mixed-use space on the Columbia River.

The property houses 26 tenants, including Rogue Pier 39 Public House, a coffee shop, a financial planner and the Hanthorn Cannery Museum, in a cluster of low-slung buildings with reddish-orange roofs east of downtown Astoria. The commercial space is 42 percent occupied, according to CBRE, the listing agent.

The listing also encompasses an adjacent 2.06-acre parcel. The land is zoned for multifamily, hotel, retail or mixed-use development, and is the last undeveloped site of its kind in Astoria, according to CBRE.

The parcels are located within an opportunity zone and an enterprise zone, offering tax benefits to developers and investors. The site attracts 50,000 visitors a month on average, according to CBRE.

Longtime owner Floyd Holcom is selling the property. An Astoria resident and U.S. Army special forces veteran, Holcom reached out to Wes Bochner, a Portland-based CBRE broker and U.S. Navy veteran, to sell the property. Erin Smith and Trent Steeves are also managing the listing for CBRE.

Holcom purchased the property in 2002 and owns it through a limited liability company, NBSD.

The pier traces Astoria’s economic transformation from reliance on natural resources to a focus on tourism. The pier was home to Hanthorn Cannery, the first and largest tuna cannery in Astoria, which later became a Bumble Bee Tuna cannery.

CBRE has not published a listing price for the property.

“Comparable properties in San Francisco and Southern California have traded at 10x valuations of where we expect Pier 39 to sell, reflecting the massive investment upside with lease-up and redevelopment of remaining original cannery spaces,” Bochner stated in a news release.

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