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Jennie Rodriguez is president of Twirl Advertising & Design LLC, a Latina-owned creative firm she has operated for more than 25 years. With 40 years of industry experience, Rodriguez has navigated the creative field’s evolution from traditional drawing boards through digital design to artificial intelligence integration.

Rodriguez founded Twirl after 14 years working at various agencies and studios, building a practice centered on creative problem-solving and collaborative leadership. She describes her approach as servant leadership, adapting her style to each situation while prioritizing collaboration and empowerment.

A founding member of LatinoBuilt, Rodriguez serves on three mission-driven boards: Business Diversity Institute, LatinoBuilt and LatinoBuilt Foundation. Under her leadership, Twirl maintains active partnerships with OAME, PACCO, D.A.W.N and BESThq, supporting professional development initiatives across the creative industry.

Rodriguez explained that her career reflects resilience and adaptability, sustaining a business that supports her work and uplifts others in the field.