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Guerrilla Development‘s Fair-Haired Dumbbell has begun to attract a mix of hip retail shops and creative agencies drawn to the two colorful, connected buildings that were constructed in 2017.

Fifty percent of the 56,000 square feet of speculative office space is leased, Kevin Cavenaugh, principal of Guerrilla Development, stated in an email message.

The buildings opened for leasing amid strong competition in the Portland office market, and in particular the Central Eastside submarket, where developers are rushing to deliver projects.

Plastic Sunshine, a creative agency that offers brand, digital and activation services, has taken 2,000 square feet on the sixth floor of the north building.

TenPod, a co-working company, is taking the second floor of both buildings and will open in early June, Cavenaugh said. Fuzzco, another branding agency, also is an office tenant.

On the ground floor, Crema Coffee plans to open soon. And 11:11, a new retailer of modern office furnishings, is also working toward opening.

The sixth floor of the south building and the fourth floor of both buildings are taken by tenants that Cavenaugh could not yet disclose.

The Fair-Haired Dumbbell has attracted outsized attention in part due to the exterior mural of vibrant, abstract paint designed by Los Angeles artist James Jean. Cavenaugh also became the first developer in Oregon to use an innovative crowdfunding model to attract small investors.

Several of the office spaces are being built out to suit tenants.

鈥淲hile the Dumbbell looks slow and empty now, we have crews in there building out the office spaces as fast as we can,鈥� Cavenaugh stated. 鈥淭enants are ready and I’m trying to keep up.鈥�

Plastic Sunshine moved into its space in January after searching for something suitable in a newly constructed building, said Danica Wilson, co-founder of the agency. Most of the available office space in Portland was arriving via adaptive reuse, she said.

鈥淓verything looked like it was in the old, dark, converted warehouse-y buildings,鈥� she said.

Wilson was attracted to the lighter, modern look of the Fair-Haired Dumbbell.

鈥淔or us, the building looked really odd from the outside, but from the inside the building is beautiful and full of light, which is key to our creative inspiration,鈥� she said.

The Fair-Haired Dumbbell’s seismic resiliency was another strong selling point, Wilson said.

The building has no vehicle parking. Wilson said that hasn’t been an issue because of street parking existing nearby, employees commuting by bicycle and easy access from the Portland Streetcar.

11:11 started with a successful pop-up at The Cleaners 鈥� the Ace Hotel‘s rentable space. Plans call for the new store at the Fair-Haired Dumbbell to softly open May 31, with a grand opening June 21.

Paloma Medina, the store’s proprietor, said she looked for seven or eight months before finding the right spot for 11:11 in the Fair-Haired Dumbbell. She drove by the building several times and grew to enjoy the colorful exterior.

鈥淚 really wanted to hate the building, but I kind of love it,鈥� she said.

The building was built by Andersen Construction, with a design by FFA Architecture and Interiors.