Alex Visser//August 29, 2019//

A new Jaguar Land Rover dealership is on track to open this fall in Tigard, and it will have an amenity possibly unlike any other.
General contractor Perlo Construction is building the facility for Don Rasmussen Co. on land wedged between the Washington Square shopping center and Oregon Route 217. Tigard-based Mildren Design Group designed the project, TM Rippey is the civil and structural engineer, and WHPacific is in charge of landscape architecture.
The massive facility’s first floor alone will have 65,988 square feet. That space will be dedicated to an array of amenities, including a sales floor, a large service area, an automated car wash and a covered area for potential customers to step into cars for test drives.
A slope on the site allows the service area to be virtually subterranean, and be topped by two levels of garage parking for customers.
In addition to accounting for that slope, the project team faced a number of challenges. Mildren Design Group senior architect Curt Trolan said one was the city’s requirement that 50 percent of the frontage be along the street. That led to inclusion of a 1,800-square-foot pavilion along Southwest Greenburg Road. The glass-sided pavilion will hold two vehicles on display inside, adding a much-improved pedestrian experience outside the L-shaped building.
鈥淭his is the first facility we know of in the world where we’ve got a pavilion like this,鈥 Trolan said. 鈥淲e’re going to end up with just a stunning facility that we’re going to be quite proud of.鈥
The rest of the frontage faces Route 217. A strategic decision was made to cloak the dealership’s service area from the highway, so only the most pristine elements are visible from all angles of passing traffic.
鈥淲e’re trying to capitalize on all these exposures from different perspectives,鈥 dealership manager Dan Muggli said.
Aside from the massive panes of glass for transparency, the building will be adorned with metal panels of champagne silver and sunshine grey 鈥 the company’s custom paint colors.
Besides the pavilion, there will be room for two more display vehicles, plus 14 on the showroom floor. On site there will be parking for 100 additional new vehicles.
The 39,000-square-foot service area will have 31 service bays and five more dedicated to vehicle alignment and detailing services. A mezzanine will afford the foreman a full panoramic view of the facilities.

The Tigard dealership fits within Jaguar Land Rover’s global initiative. Its 鈥淎rch鈥 concept, which began in 2016, requires that all dealerships carry both brands. Company guidelines ensure each dealership looks and operates the same.
A single welcome kiosk will direct customers to either the Jaguar space or Land Rover space, which will be separate. There will be no individual desks for salespeople, because they will be able to process all transactions on tablets.
In the service department, a large tool bay will contain a wide variety of technology to aid mechanics. There will also be a queue area where necessary tools can be set out before each day’s work begins.
The service area will feature three lanes able to accommodate vehicles either entering or exiting. Two of the three lanes will allow for either incoming or outgoing traffic, depending on time of day.
Muggli said demand for the Jaguar Land Rover brand has far outgrown the existing dealership in Northeast Portland. Besides that one, the nearest dealerships are in Seattle; Boise, Idaho; and Sacramento, California. The new facility will be the premier one in the region, he said.
Don Rasmussen Co. is looking to break the typical car dealership mold, Muggli said, and noted there would be no parking lot full of stickered cars or inflatable gorillas.
鈥淲e’re building it to serve not just the Portland/Vancouver (Washington) area, but all of Oregon for that matter,鈥 he said.