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Developer done with Broadway Corridor

By: Chuck Slothower//September 8, 2021//

Developer done with Broadway Corridor

Chuck Slothower//September 8, 2021//

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Negotiations for the Broadway Corridor redevelopment in Northwest Portland are stretching on due to an impasse over a community benefits agreement. (ZGF Architects, via Prosper Portland)
The 31-acre in Northwest Portland is being targeted for redevelopment. (ZGF Architects, via )

, the Denver-based firm that had been set to begin building out the 31-acre Broadway Corridor, will not move forward as developer.

Prosper Portland, in a joint statement with Continuum, stated the agency and developer have “reached mutual agreement to end negotiations” to begin developing the 14-acre former U.S. Postal Service site. The two sides had signed a memorandum of understanding, and were negotiating a development agreement.

Continuum was selected in April 2018 as master developer of the site. Its role was to advise on development aspects, with the expectation that Continuum would have its choice of sites when the project came to fruition. Continuum prevailed over two other developers – real estate giant Related Companies and McWhinney, which also were selected as finalists. At the time, officials praised Continuum’s “vision and values” for the project despite its lack of the deep resources of a larger developer.

The project will nevertheless move forward, Prosper Portland Executive Director Kimberly Branam stated.

“We expect the near-term Broadway Corridor schedule will remain unchanged,” she stated. “Given that demolition of the post office facility and construction of new streets and utilities are necessary prior to development of the individual parcels, we will continue to focus on those key next steps and will identify one or more development partners in the future. We look forward to advancing this once-in-a-generation opportunity.”

Continuum’s retreat from the project adds to a checkered history of developers engaging with Prosper Portland before walking away. Multiple efforts to preserve and redevelop Centennial Mills, for example, have fizzled.

Mark Falcone, CEO and founder of Continuum Partners, stated: “We’ve appreciated our partnership with Prosper Portland and the many people and organizations that have engaged in the project. We’ve been proud to play a role in this values-centered development project. But given the reality of a challenging real estate market environment and the complexities of the project, we realized that we need to focus on other projects for now.”

The Broadway Corridor is a broad swath of urban land bridging the Pearl District and Old Town Chinatown. The site is near offices, restaurants and other amenities. The area is expected to become home to a significant complement of affordable housing. Portland Housing Bureau Director Shannon Callahan stated that the goal remains.

“The city’s commitment to providing affordable housing within the Broadway Corridor remains the same and is not impacted by this decision,” she stated.



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