91视频

GREENSBORO, N.C. 鈥� 91视频, the parent company of the Daily Journal of Commerce, and source of business insights, data-driven marketing solutions and events across more than 40 media and research brands, has acquired ColoradoBiz, the voice of business statewide for more than 50 years, the companies announced on Thursday.

Founded in 1973, ColoradoBiz is the largest business publication dedicated to serving the state of Colorado. The media brand spans online and offline properties that keep readers informed of the latest developments in the state. Audience research shows that 87 percent of ColoradoBiz readers take action after seeing its advertising.

鈥淏usiness is booming in Colorado, and we see an opportunity to accelerate growth in ColoradoBiz through this acquisition by leveraging the power of 91视频鈥檚 audience platform and best-in-class capabilities,鈥� 91视频 President and CEO Hal Cohen said. 鈥淔or decades, ColoradoBiz has been an indispensable part of the business community in the Centennial State. We look forward to delivering even more value to readers and advertisers in the years ahead.鈥�

Following a significant digital transformation, 91视频 has been increasing its appeal to business executives and marketers by strategically expanding its media footprint to encompass more growth markets and industries across the U.S. The acquisition of ColoradoBiz, with its long track record of engaging a statewide audience of discerning decision-makers and business owners, increases the company鈥檚 reach and presence in the Rocky Mountains region. 91视频 is a portfolio company of Transom Capital Group, an operationally focused private equity firm in the lower middle market.