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2 Portland buildings changing for James Beard Public Market

By: Hilary Dorsey//May 6, 2025//

The main entrance to the James Beard Public Market, as proposed to the Portland Historic Landmarks Commission on Monday, would be on Southwest Alder Street. (COLAB Architecture + Urban Design and BCV Architecture + Interiors)

2 Portland buildings changing for James Beard Public Market

Hilary Dorsey//May 6, 2025//

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Two adjacent buildings in downtown Portland are on track to receive changes to accommodate the James Beard Public Market, which will hold 40 small businesses.

The Historic Landmarks Commission got its first look Monday at a proposal to make exterior alterations to the Selling Building, at 610 S.W. Alder St., and the building at 622 S.W. Alder St.

The design team includes the San Francisco office of + Interiors (lead architect and architect of record) and + Urban Design (local architect). Other project team members include Grummel Engineering LLC, Humber Design Group, and Hoffman Construction.

The project is valued at $2 million, according to Portland Permitting & Development.

The Selling Building’s storefronts and granite cladding on the bottom two floors would be removed. New storefronts would be constructed with dark granite bases and pilasters, embossed metal cladding, back-painted glass sign bands, and awnings at the ground level. New wood-framed windows and terra-cotta cladding would be installed at the second level.

Similar alterations are proposed across the whole fa莽ade of the 622 Alder building. Modifications to sign code standards may be requested, along with a modification to the bird-friendly glazing standard.

An entry at the corner of Alder Street and Sixth Avenue would be maintained but new ones to the market as well as one to a restaurant would be created, said Hans Baldauf, founding principal of BCV Architecture + Interiors.

The ground floor of the 115-year-old Selling Building has been renovated twice 鈥 once in 1930 and again in 1937, Baldauf said.

鈥淥ur approach on this is to try to restore the Selling Building as having its traditional base, while at the same time acknowledging its history through time,鈥 he said.

The 1930s-era art deco elevation of the storefronts is a more appropriate touchstone for the ground-level commercial space, Baldauf said. City staff support the proposal to restore the glazed terra-cotta cladding and three-part wood windows on the second floor. The team was looking into potentially using fiber-reinforced concrete because it is more affordable. During the meeting, the commissioners voiced support for terra-cotta if possible. The commissioners also asked to see more of a connection between the two buildings.

As proposed, building signage would be larger than typically approved for a retail project; however, since the market is expected to be a major public attraction, city staff believe the signage would be appropriate and consistent with the style and period of significance for the Selling Building, according to a Portland Permitting & Development staff report.

The awnings shown on the drawings would not be deep enough to provide useful cover from rain or sun for pedestrians passing by or visiting the market site, the staff report states. Deeper awnings (at least four feet) should be provided, and awnings or canopies should be provided at the main entrances to the market, according to staff.

The overall proposed concept for the redevelopment of the 622 Alder building is supportable, as it has no existing historic character, according to staff. For the vertical metal bays at either side, rather than extending embossed metal panels from the ground to the parapet, staff suggest incorporating glazing and dividing these bays to be more consistent with the adjacent storefronts in the center of the fa莽ade.

A mural is proposed for the Selling Building, adjacent to the roof deck on the 622 Alder building. Staff have recommended that the applicants pursue the public art approval process with the Regional Arts and Culture Council.

The Selling Building will require a type 3 historic resource review from the Historic Landmarks Commission. The 622 Alder building will require a type 2 design review.

People would be able to access the James Beard Public Market from Southwest Sixth Avenue. (COLAB Architecture + Urban Design and BCV Architecture + Interiors)

 

 



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