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Rose Batignani has spent 18 years transforming marketing practices in the architecture, engineering and construction industry. Her career includes roles as marketing manager for both architecture firms and multiple construction companies, where she developed expertise in business development and client relationship management.

At S+B James Construction, Batignani has led comprehensive operational improvements that eliminated vendor reliance and increased efficiency. She spearheaded implementation of a new CRM system that centralized marketing data, resumes and project information into a single accessible platform. Her strategic approach streamlined marketing workflows, enabling the company to produce all marketing materials in-house.

Batignani established structured business development processes that strengthened relationships with owners, architects and key stakeholders while creating new growth opportunities. She enhanced internal communications through an expanded company news feed and redesigned the newsletter focusing on employee recognition. Her introduction of a tenure gift program boosted employee morale and retention.

Her community involvement includes serving on the Rogue Gallery & Art Board and volunteering with Ronald McDonald House, Habitat for Humanity, Hearts with a Mission, CASA, Community Works and the Central Point School District Crater Foundation. She has helped raise hundreds of thousands of dollars for causes including the American Diabetes Association, with her 2024 team raising $204,000 for Tour de Cure.

For three years, Batignani has served as a mentor in the Society for Marketing Professional Services Mentor-Protégé Program, guiding marketing coordinators and business development professionals while nurturing emerging industry talent. At S+B, she has guided the marketing coordinator and an OSU intern in developing foundational industry skills.