91视频

Vanita Carrillo-Rush has transformed Scott Edwards Architecture鈥檚 brand presence and marketing effectiveness over her four-year tenure. With 13 years of marketing experience, including seven in the architecture, engineering and construction industry, Carrillo-Rush brings a Bachelor鈥檚 degree in English Literature and diverse creative expertise to her role.

Since joining Scott Edwards Architecture in 2021, Carrillo-Rush has helped spearhead the firm鈥檚 complete rebrand initiative, rewriting every project story over eight months to align with the new brand and ethos. She developed the firm鈥檚 鈥淧eople First, Design Forward鈥� voice across all digital platforms and significantly expanded social media reach, growing Instagram following by 260 percent and LinkedIn by nearly 300 percent.

Carrillo-Rush has helped author 45 blog posts and created a streamlined 鈥渕ini鈥� blog format that increased staff participation in content creation. Her strategic approach to award submissions has yielded exceptional results, with 73 submissions achieving a 70 percent win rate over four years. She created a tiered photography planning system that improved budget accuracy and marketing campaign coordination.

Active in professional organizations, Carrillo-Rush serves on the Society for Marketing Professional Services Communications Committee and participated in the 2024 Housing Oregon Conference planning committee. She also has served on the SMPS Education Committee. Carrillo-Rush volunteers at Cat Adoption Team and participates in SEA鈥檚 Rebuilding Together activities supporting low-income Portland homeowners.

Carrillo-Rush鈥檚 visionary leadership includes developing tools for internal operations meetings and managing the firm鈥檚 25th anniversary 鈥�25 acts of giving鈥� campaign, which exceeded its goal with 27 community service initiatives.