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Erin Reed has transformed Consor’s regional market presence during her 20-year career in the architecture, engineering and construction industry.

Reed leads a five-person team that has contributed to $38 million in net service revenue, including $18 million from pursuits she directly managed. Her strategic leadership inte-grates marketing into broader business operations, elevating client service management practices and redefining the firm’s conference and business development approach.

Following Consor’s 2020-2022 rebrand, Reed played a pivotal role in reinforcing the firm’s local identity. She co-led a website initiative highlighting regional projects in Oregon and Northwest markets and organized a Portland office open house that earned a 2024 Society for Marketing Professional Services’ Marketing Excellence Award in the Special Event cate-gory.

Reed’s community-centric proposal strategy helped secure Consor’s selection for the $100 million Kellogg Creek Restoration and Community Enhancement project with ODOT and the City of Milwaukie in 2024.

Active in professional organizations, Reed has served on the SMPS Oregon Membership Committee since 2013, chairing it from 2022 to 2024. She currently serves on the national SMPS Balancing Act Roundtable and was selected as a juror for the 2025 SMPS National Marketing Excellence Awards. Reed also chairs the American Public Works Association Or-egon chapter Communications Committee and contributes to American Council of Engi-neering Companies Oregon’s Procurement Subcommittee.

Reed also has served as a member of the Randall Children’s Hospital NICU Family Advisory Council since 2016.