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Give and take: North Williams project tries to find middle ground

By: Lee Fehrenbacher//February 5, 2013//

Give and take: North Williams project tries to find middle ground

Lee Fehrenbacher//February 5, 2013//

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Jack Menashe is president of Ruben J. Menashe Inc., which is hoping to break ground this summer on a 76-unit multifamily apartment building on North Williams Avenue. Plans for the project have been revised more than once after members of the Boise Neighborhood Association voiced concerns about the building's size. (Sam Tenney/91视频)

Growing up is hard to do, especially when it comes to neighborhoods and development.

Ruben J. Menashe Inc. wants to break ground in June on a 76-unit, 78,000-square-foot multifamily apartment on North Williams Avenue. The developer is striving for a Leadership in Energy and Environmental Design gold rating, and plans to include 108 bike parking spaces as well as an automated car-stacking system able to accommodate 62 vehicles.

But even though the company and neighborhood residents have spent the past year trying to compromise on aspects of the project, some people remain concerned that the building won鈥檛 fit in with the single-family profile of the area.

Ted Buehler the land use and planning committee chair for the Boise Neighborhood Association, said in an email that the developer has made changes to the project since it was introduced a year ago, but that residents were still not pleased due to major quality of life impacts that result from a multistory building overlooking single-family homes.

At the heart of the disagreement is an apparent disconnect between what residents want and what the neighborhood鈥檚 zoning will allow. Much of the North Williams corridor is zoned EX(d), which is intended to promote employment for industrial- and service-oriented businesses in centralized locations. It also allows for large, multifamily projects next door to single-family homes.

Eden Dabbs, spokesperson for the city鈥檚 Bureau of Planning and Sustainability, said the Ex(d) zone comes from the Lower Albina Plan, which was adopted some 20 years ago. The zoning was intended to be flexible to enable employment but also allow housing. She said the market, however, has been responding with 100 percent residential development, which was not originally anticipated.

Eric Engstrom, principal planner for the BPS, said while housing is an important component for promoting employment in the central city, planners need to revisit height restrictions adjacent to single-family residential properties. He said planners will likely decouple height maps from zoning in order to tailor heights more carefully in the future.

鈥淲here are the places where it makes sense to have greater height and bulk, and where are the places where you want to step down into the community?鈥 Engstrom said. 鈥淚t makes sense right now to take a look at what鈥檚 happening on mixed-use corridors in general, and especially some of the inner corridors that are experiencing a lot of development.鈥

Jack Menashe, president of Ruben J. Menashe, said his company has revised and downgraded its plans based on neighborhood comments more than once.

The original project called for a four-story, 97-unit building. Neighbors expressed concern about the mass of the building, which stretched more than 300 feet along North Williams. So, Menashe had the project鈥檚 designer, LRS Architects, break the building up into two, five-story facades with 84 units.

When neighbors took issue with the resulting increase in height, Menashe says his company took the building back down to four stories with 76 units, and then tried to stair-step the building at the corners that were closest to the street.

But the neighbors still weren鈥檛 satisfied, Buehler said. They decided to appeal the project to the city鈥檚 Design Review Commission, but missed the deadline by a day due to a communication breakdown on the part of the association, according to Buehler.

Now, Menashe plans to file for a building permit in early March.

The Mason-Williams will be fulfilling the city鈥檚 employment goal with approximately 6,900-square-feet of retail and commercial space on the ground floor. For Menashe, the building鈥檚 automated car-stacking feature is one of the highlights of the project.

鈥淚t鈥檚 extremely efficient without having to dig a big hole,鈥 he said. 鈥淚t requires less construction, it鈥檚 more environmentally friendly (and) it鈥檚 an excellent solution to the parking woes 鈥 You can leave your car there if you ride your bike to work or use transit. Lots of people still have cars, but they may not use them every day.鈥

A recent survey by David Evans and Associates Inc., a Portland-based planning and consulting firm, revealed that approximately 72 percent of queried city renters owned cars, but only 8 percent used them to commute. That dynamic creates a significant demand for parking 鈥 a major source of contention in the Portland debate over new apartment projects that don鈥檛 include it.

The technology Menashe will install uses a massive, vending-machine-like shelving system to stack the cars. He likes to think of it as an 鈥渁uto鈥 archive, and says it could be a viable option for small infill projects that can鈥檛 afford underground parking. The system will cost $20,000 per parking space; underground parking costs typically run from $35,000 to $40,000 per space.

The Mason-Williams will be just one of a handful of projects in Portland to include an automated parking system in a zone that doesn鈥檛 call for any parking at all. One is The Albert, a 72-unit apartment complex that Ruben J. Menashe recently built just two blocks south of the Mason-Williams site.

That project encountered many of the same objections from the neighborhood association.

According to Buehler, neighbors appreciate Menashe鈥檚 concessions and the association is not opposed to development.

But Diana Moosman, a principal at Diana Moosman Architect, said she took issue with the lack of transitional zoning between high-density and residential designations. Moosman鈥檚 offices are located across the street from the future development.

She also doesn鈥檛 approve of the project鈥檚 use of an exterior material she identified as HardiePlank because she believes it to be short-lived.

鈥淚 think the big piece is that these commercial buildings are going to be here for 50 years plus,鈥 Moosman said. 鈥淎nd they鈥檙e large, and the quality you see in the Northwest or Southeast; I think the Northeast deserves that (as well).鈥

Moosman has development plans of her own, and is working to build a two-story office building nearby the Mason-Williams project. She intends to use a thermally modified wood siding, which is cooked at very high temperatures to remove the sugars that cause rotting. The project will not include parking.

Menashe said the Mason-Williams building will include high-quality materials, though. He said he is not using HardiePlank, but rather two materials called NichiPanel and Artisan Premier Lap Siding. Both of the latter materials, he said, are superior to HardiePlank. Also, the ground floor level will have a brick fa莽ade like many new projects in the Northwest and Southeast.

For those reasons, Menashe does not agree with Moosman鈥檚 sentiments for his project, and thinks the time is right for it to move forward.

鈥淎s traffic continues to be a problem, people are focused much more on pedestrian friendly neighborhoods,鈥 he said. 鈥淎nd certainly Williams is one 鈥 All the close-in neighborhoods are getting a huge resurgence because of that.鈥

 



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