By: Lisa Keohokalole Schauer//May 28, 2024//
Lisa Keohokalole Schauer//May 28, 2024//

You鈥檙e probably familiar with a woman-owned business certification, but have you heard of a DBE? A DBE, or disadvantaged business enterprise, is a similar certification that鈥檚 awarded to businesses owned or primarily run by socially and economically disadvantaged individuals including women, minorities and other groups who have historically faced barriers to participation in federally assisted transportation contracts.
PointNorth is a certified DBE, woman-owned small business, and I鈥檓 glad we decided to put the work in to get the certification.
The certification wasn鈥檛 a check-the-box exercise. It took time and resources to not only understand the process, but to navigate the pounds of documents and a scrutinous in-person interview. This certification should reflect a thorough review of each firm to prevent fraudulent certifications. We were certified in 2018 as a DBE and WBE in Washington. We now have certifications in Oregon and Colorado. In fact, we were featured in a national DBE magazine in spring 2022 as one of the DBEs leading the Interstate Bridge Replacement program.
That being said, I find myself wondering if the DBE program is achieving the equity it set out to create.
May is Asian American, Native Hawaiian and Pacific Islander Heritage Month, and as I reflect on my heritage and my ancestors, I wonder if they would believe the DBE program creates the equity they fought for.
As a Native Hawaiian woman, I am the sole owner of the firm, and I cannot have a net worth greater than $1.32 million. Keep in mind this does not include the equity in my firm or my home but does include my retirement.
Until this month, these standards had not been adjusted since 2011. The new rule the federal government recently agreed to increases these limits. While this is great news, DBEs still face several challenges:
The U.S. Department of Transportation is well intended, and the updated standards will make a difference. With nearly 50,000 DBEs across the nation, they can and do play a critical role in major transportation projects. And for this certification program to be authentic, it must be more than a box to check or an exercise to achieve a contracting goal.
Our growth is directly linked to transportation departments requiring certified DBEs to participate in projects. We have experienced support and guidance, and we benefit from the program with advocates and allies investing in us. We have also experienced treatment as merely a 鈥渃heck-the-box鈥 member of the team to achieve a goal. The contrast in how project leaders show up to support (or in some cases fear) DBEs can be significant.
Here鈥檚 my call to action:
The DBE program remains relevant and seeks to overcome the historically existing inequity. For those allies that have seen the value we bring, we continue to remain grateful.
Lisa Keohokalole Schauer is the president of PointNorth Consulting, a woman-owned DBE firm in Vancouver, Washington, that offers strategic communications, community engagement and organizational development expertise in infrastructure, community development and education market sectors. Contact her at 360-583-6700 or [email protected].
The opinions, beliefs and viewpoints expressed in the preceding commentary are those of the author and do not necessarily reflect the opinions, beliefs and viewpoints of the Daily Journal of Commerce or its editors. Neither the author nor the 91视频 guarantees the accuracy or completeness of any information published herein.