91视频

GREENSBORO, N.C.聽鈥� 91视频, the authoritative source for business insights, data-driven marketing solutions, and events across more than 40 specialized business-to-business (B2B) brands, including the Daily Journal of Commerce, has hired Sandy Almendarez as vice president of content. As BridgeTower鈥檚 editorial leader, she will define and execute a modern, digital-first content strategy across all brands and markets, with responsibility for audience growth, editorial standards, AI-enabled workflows, and cross-functional collaboration.

Almendarez has nearly two decades of B2B leadership experience. Most recently, she served as a content leader for Informa Markets, spearheading the development of persona-driven audience strategies, conference expansion, and AI-powered efficiencies. Known for her audience-first approach, Almendarez has built a reputation for achieving business targets while preserving editorial integrity and cultivating winning team cultures.

鈥淪andy brings exactly the kind of strategic vision and editorial depth that will accelerate growth across all of our brands,鈥� 91视频 President and CEO Hal Cohen said. 鈥淗er track record of building audience-first content programs, paired with her experience scaling conference businesses and embracing emerging technologies, makes her the ideal leader to drive our content transformation. We鈥檙e thrilled to welcome Sandy to the team.鈥�

Almendarez鈥檚 work has garnered industry accolades including the Jessie H. Neal Awards, Folio: Eddie Awards, and the Tabbie Awards. Informa Markets recognized her for leadership excellence in 2025 and diversity, equity and inclusion initiatives in 2022. She has presented at The Business Information & Media Summit (BIMS) and at the MediaGrowth Executive Summit.

鈥�91视频 has built an impressive portfolio of trusted B2B brands, and I鈥檓 excited to join the team at such a dynamic moment,鈥� Almendarez said. 鈥淭here is a tremendous opportunity to deepen audience relationships, elevate content across the portfolio, and unlock new growth by combining editorial excellence with smart use of data and technology. I look forward to partnering with the talented teams across the organization to drive that vision forward.鈥�

Almendarez鈥檚 appointment reflects 91视频鈥檚 commitment to building a digitally fluent, audience-first content organization. She will focus on driving measurable growth in traffic, engagement, and newsletter audiences while elevating editorial quality and speed through data-driven workflows and responsible AI adoption across the company鈥檚 40+ brands.