Recent Articles from Shawn Busse
OP-ED: Business in 2020: why a Makino machine isn’t enough
If every company touts the same equipment and technical capabilities, how do customers make their decision? You guessed it 鈥 price.
OP-ED: Why a best-kept secret isn’t as delicious as it sounds
With the right preparation and resources, organizations can develop from the best-kept secret into the next best thing.
OP-ED: Wicked problem No. 1: the 800-pound gorilla
For one contractor, the gargantuan primate plaguing his dreams came in the form of a client commanding more than 50 percent of company revenue.
OP-ED: Become aware of a business pitfall: the Sell-Do Trap
If you run a professional services firm, or manufacture products to client specifications, I鈥檓 guessing you know what I mean when I say, 鈥渕anaging revenue is a challenge.鈥 Isn鈥檛 鈥渃hallenge鈥 […]
OP-ED: Why LinkedIn matters for B2B companies
Like many business owners, I鈥檓 skeptical of social media marketing claims. For many of the B2B (business-to-business) organizations we work with, Twitter and Facebook have proven to be high-effort/low-return marketing […]
News
- $960,000 office renovation in Portland building permits | Aug. 10, 2026
- Two projects in historic districts in Portland land use review intakes | Aug. 10, 2026
- Multnomah County commits up to $101.6M for Moda Center
- Portland code changes to take effect in November
- Los Colibris project approved for Portland’s OMSI District
- Pacific Northwest projects totaling $9.9 million in top bidders | Aug. 7, 2026
- Oregon opens infrastructure grant program
- Ex-TV host claps back at Detroit officials in blight case
- 31-unit multifamily project in Portland land use review intakes | Aug. 3, 2026
- $2.4 million office renovation in Portland building permits | Aug. 3, 2026
- Transportation commission weighs ODOT budget cuts
- Lam Research planning $1.7 billion investment in Tualatin
Commentary
- Beware of when the debt collector comes calling | Opinion
- Assembly of a future workforce begins with an invitation | Opinion
- Beware of overlooking legal requirements for remote workers | Opinion
- Become a critical thinker and transform a workplace | Opinion
- Managing construction risks with international suppliers | Opinion
- A rally with many engines: the lesson of 2026’s first half | Opinion
- Oregon housing challenges persist despite sound and fury | Opinion
- When does an employee’s bullying become harassment? | Opinion
- Ditch disorganization 鈥 the cost of deferred decisions | Opinion
- Consider 10 common risks for healthcare construction projects | Opinion
- Clarifying the reach of a law regarding prevailing wage | Opinion
- Adjust to legal changes now to ensure compliance later | Opinion









