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marketing

Oct 6, 2014

OP-ED: Why LinkedIn matters for B2B companies

Like many business owners, I’m skeptical of social media marketing claims. For many of the B2B (business-to-business) organizations we work with, Twitter and Facebook have proven to be high-effort/low-return marketing […]

Aug 18, 2014

OP-ED: Creating an intentional marketing culture

Since its founding, Perkins & Co has had a stellar reputation and strong growth position among accounting firms in Oregon and Southwest Washington. Not resting on its laurels, Perkins & […]

Jun 9, 2014

OP-ED: Why a company vision is essential for success

  I love running. Just talking about it sends me into a state of euphoria. I spend more time than I care to admit researching and building training regimens, and […]

Mar 30, 2010

Reaching your target audience requires your whole brain

Marketing With Your Whole Brain Conducted by Carol Doscher of Graceworks based on Whole Brain® Thinking, from Herrmann International’s Whole Brain® Advantage I love this stuff. I love learning how […]

Mar 26, 2010

How to thrive in a down economy

Speaker: Lee Slade, PE, Principal at Walter P. Moore Marketing is not magic – it is a series of doing the right things, with some intentionality, to reach the goals […]

Mar 26, 2010

How to thrive in a down economy

Speaker: Lee Slade, PE, Principal at Walter P. Moore Marketing is not magic – it is a series of doing the right things, with some intentionality, to reach the goals […]

Mar 26, 2010

What does your client want?

Ed Friedrichs, Keynote Speaker – Friedrichs Group Thursday, March 25, 2010 Mr. Friedrichs shared a humorous and insightful approach on marketing and building business in this economy. He was articulate, […]

Mar 26, 2010

What does your client want?

Ed Friedrichs, Keynote Speaker – Friedrichs Group Thursday, March 25, 2010 Mr. Friedrichs shared a humorous and insightful approach on marketing and building business in this economy. He was articulate, […]

Mar 25, 2010

SMPS online resources you might not know about

Mary Cruz, Director of Chapter Services from SMPS National facilitated the SMPS Volunteer Leadership Roundtable. I thought it was going to be a group of board members from various chapters […]

Mar 25, 2010

SMPS online resources you might not know about

Mary Cruz, Director of Chapter Services from SMPS National facilitated the SMPS Volunteer Leadership Roundtable. I thought it was going to be a group of board members from various chapters […]



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